OFFLINE MARKETING SERVICE
Companies large and small use offline media channels to build buzz about products or services. The strategies can be applied by companies of any size, from morn small commu-nities to some of the largest and most renowned brands in the world. The companies developing offline marketing strategies fit a number of profiles, company must first decide exactly who they are trying to reach – the target de-mographic for either new or existing services – and then de-termine what media channels can he used to reach them.