BRANDING & CORPORATE IDENTITY
Creating brand communications pieces is kind of like cooking such a multilayered dish_ You’re constantly going to need a set of rules, instructions, and a complete set of assets (ingredients:: to make sure that the flavors stay true. That’s where the brand style guide comes in: it provides a clear handbook to share your brand’s visual sym-bols. value story and communication strategy.
Your personal brand can benefit from establishing consistency, Brand Style Guides contain the basic elements, rules and considerations that companies of all sizes (including sole proprietorships) put in place to establish a consistent presence across various channels.